{"id":3542,"date":"2026-06-24T17:52:49","date_gmt":"2026-06-24T21:52:49","guid":{"rendered":"https:\/\/canadianinfluencersassociation.org\/?page_id=3542"},"modified":"2026-06-24T17:52:49","modified_gmt":"2026-06-24T21:52:49","slug":"industry-reports","status":"publish","type":"page","link":"https:\/\/canadianinfluencersassociation.org\/fr\/industry-reports\/","title":{"rendered":"Rapports sectoriels"},"content":{"rendered":"<div class=\"wp-block-cover alignfull\" style=\"min-height:430px;aspect-ratio:unset;\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"1880\" height=\"1253\" data-attachment-id=\"3741\" data-permalink=\"https:\/\/canadianinfluencersassociation.org\/fr\/industry-reports\/pexels-photo-15595050\/\" data-orig-file=\"https:\/\/i0.wp.com\/canadianinfluencersassociation.org\/wp-content\/uploads\/2026\/03\/pexels-photo-15595050.jpeg?fit=1880%2C1253&amp;ssl=1\" data-orig-size=\"1880,1253\" data-comments-opened=\"1\" data-image-title=\"a keyboard light box with letters document and pen lying on a desk\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo by Walls.io on &lt;a href=&quot;https:\/\/www.pexels.com\/photo\/a-keyboard-light-box-with-letters-document-and-pen-lying-on-a-desk-15595050\/&quot; rel=&quot;nofollow&quot;&gt;Pexels.com&lt;\/a&gt;&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/canadianinfluencersassociation.org\/wp-content\/uploads\/2026\/03\/pexels-photo-15595050.jpeg?fit=1024%2C682&amp;ssl=1\" class=\"wp-block-cover__image-background wp-image-3741 size-full\" alt=\"\" src=\"https:\/\/i0.wp.com\/canadianinfluencersassociation.org\/wp-content\/uploads\/2026\/03\/pexels-photo-15595050.jpeg?resize=1880%2C1253&#038;ssl=1\" data-object-fit=\"cover\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-montserrat-font-family has-large-font-size wp-block-paragraph\"><strong>Rapports sectoriels<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Les donn\u00e9es au c\u0153ur de l\u2019avenir de l\u2019\u00e9conomie des cr\u00e9ateurs<\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019Association canadienne des influenceurs et cr\u00e9ateurs de contenu rassemble des rapports sectoriels provenant des principaux acteurs de l\u2019industrie afin d\u2019apporter davantage de transparence, de cr\u00e9dibilit\u00e9 et de donn\u00e9es mesurables \u00e0 l\u2019\u00e9cosyst\u00e8me canadien de l\u2019influence.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Notre objectif est de soutenir les cr\u00e9ateurs, les agences, les marques, les m\u00e9dias et les d\u00e9cideurs en leur fournissant des donn\u00e9es fiables sur l\u2019\u00e9volution de l\u2019industrie.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Pourquoi les rapports sectoriels sont importants<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019\u00e9conomie des cr\u00e9ateurs \u00e9volue plus rapidement que les r\u00e9glementations et les normes. Les rapports permettent de :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9tablir des pratiques \u00e9quitables au sein de l\u2019industrie<br>Informer les marques et les agences<br>Soutenir les initiatives de repr\u00e9sentation<br>Fournir des donn\u00e9es pertinentes pour les m\u00e9dias<br>Renforcer la cr\u00e9dibilit\u00e9 des cr\u00e9ateurs<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Qui utilise ces rapports ?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marques et \u00e9quipes marketing<\/li>\n\n\n\n<li>Agences de talents et de marketing<\/li>\n\n\n\n<li>M\u00e9dias et journalistes<\/li>\n\n\n\n<li>Organismes gouvernementaux<\/li>\n\n\n\n<li>Chercheurs et formateurs<\/li>\n\n\n\n<li>Cr\u00e9ateurs d\u00e9veloppant des activit\u00e9s durables<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Derniers rapports<\/h3>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ised-isde.canada.ca\/site\/search-research-database\/en\/node\/15304\"><strong>Marketing d\u2019influence : La publicit\u00e9 \u00e0 l\u2019\u00e8re des m\u00e9dias sociaux \u2014 Gouvernement du Canada<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/leger360.com\/fr\/dgtl\/?utm_source=linkedin.com&amp;utm_medium=organicsocial&amp;utm_content=septembre\"><strong>Comportements et pr\u00e9f\u00e9rences sur les r\u00e9seaux sociaux \u2014 Leger<\/strong> <strong>by Leger<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/learn.meltwater.com\/kepios-digital-canada-2026.html?utm_source=email&amp;utm_medium=blast&amp;utm_campaign=global-en-email-blast-kepios_digital_report_2026-2025-10&amp;utm_content=content-download&amp;mkt_tok=ODE0LVdKVS0xODkAAAGfDv-T5_sh1bwKryTPfx1_1VkNA1PP6OmpUhtwGqM2SpSi6BPBtDFGQhzV2ICUKmrPj-ANWVUgWSb8PQtd0F2lIjyHe2tmd6NrDBVFOpw7rpfbtDR9\">Habitudes num\u00e9riques des Canadiens 2026 \u2014 Meltwater<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Contribuez \u00e0 la recherche de demain<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les membres de CICCA contribuent \u00e0 fa\u00e7onner la recherche sur l\u2019industrie gr\u00e2ce \u00e0 des sondages, des tables rondes et des groupes de travail.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Vous souhaitez soumettre un rapport ? Contactez-nous \u00e0 info@canadianinfluencersassociation.org<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Data Driving the Future of the Creator Economy The Canadian Influencers Association gathers industry reports from major actors of the industry to bring transparency, credibility and measurable insights to Canada\u2019s influencer ecosystem. In order to support creators, agencies, brands, media and policymakers with reliable data on how the industry is evolving. Why Industry Reports Matter [&hellip;]<\/p>\n","protected":false},"author":278445459,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_themeisle_gutenberg_block_has_review":false,"_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"_wpcom_ai_launchpad_contact_page":false,"_wpcom_ai_launchpad_events_page":false,"_wpcom_ai_launchpad_video_page":false,"_wpcom_ai_launchpad_portfolio_piece":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"footnotes":""},"class_list":["post-3542","page","type-page","status-publish","hentry"],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/PgnXo0-V8","jetpack-related-posts":[{"id":3582,"url":"https:\/\/canadianinfluencersassociation.org\/fr\/volunteer\/","url_meta":{"origin":3542,"position":0},"title":"Volunteer","author":"","date":"mai 22, 2026","format":false,"excerpt":"Become a Volunteer Help Build the Future of Canada\u2019s Creator Economy CICCA volunteers play a vital role in shaping programs, events, research, and advocacy initiatives. Whether you're a creator, marketer, student, or industry professional, your expertise can help elevate the entire ecosystem. Volunteer Opportunities Community moderation (currently interviewing) Sponsorships Lawyer\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/canadianinfluencersassociation.org\/wp-content\/uploads\/2026\/03\/pexels-photo-6591150.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/canadianinfluencersassociation.org\/wp-content\/uploads\/2026\/03\/pexels-photo-6591150.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/canadianinfluencersassociation.org\/wp-content\/uploads\/2026\/03\/pexels-photo-6591150.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/canadianinfluencersassociation.org\/wp-content\/uploads\/2026\/03\/pexels-photo-6591150.jpeg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":2982,"url":"https:\/\/canadianinfluencersassociation.org\/fr\/membership-online\/","url_meta":{"origin":3542,"position":1},"title":"membership online media","author":"","date":"mai 22, 2026","format":false,"excerpt":"Memberships Become part of the community! Joining the Canadian Influencers & Content Creators Association is simple. Gain access to exclusive benefits, industry support, and a thriving community of like-minded creators. Why join? Let\u2019s do a quick calculation: Let\u2019s say influencers save on average $500-2000 per year on public insurance (depending\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3683,"url":"https:\/\/canadianinfluencersassociation.org\/fr\/world-influence-network\/","url_meta":{"origin":3542,"position":2},"title":"R\u00e9seau d'Influence Mondiale","author":"","date":"mai 22, 2026","format":false,"excerpt":"World Influence Network World Influence Network (WIN): The Global Pulse of the Creator Economy Connecting the Architects of Digital Culture In an era where influence is the new global currency, WIN serves as the ultimate bridge. Founded by CICCA, WIN is a premier international collective designed to unite national influencer\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/canadianinfluencersassociation.org\/wp-content\/uploads\/2026\/03\/pexels-photo-7411925.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/canadianinfluencersassociation.org\/wp-content\/uploads\/2026\/03\/pexels-photo-7411925.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/canadianinfluencersassociation.org\/wp-content\/uploads\/2026\/03\/pexels-photo-7411925.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/canadianinfluencersassociation.org\/wp-content\/uploads\/2026\/03\/pexels-photo-7411925.jpeg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":3322,"url":"https:\/\/canadianinfluencersassociation.org\/fr\/episodes\/","url_meta":{"origin":3542,"position":3},"title":"Episodes","author":"","date":"mai 22, 2026","format":false,"excerpt":"Episodes Conversations Driving the Creator Economy Forward Explore episodes featuring discussions on influence, entrepreneurship, media evolution, and professional creator growth. What You\u2019ll Discover Creator success stories Industry insights Expert education Policy conversations Future trends shaping digital media ENGLISH: Listen to Season 1 on your favorite platform or directly below. (coming\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/canadianinfluencersassociation.org\/wp-content\/uploads\/2026\/03\/pexels-photo-6953773.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/canadianinfluencersassociation.org\/wp-content\/uploads\/2026\/03\/pexels-photo-6953773.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/canadianinfluencersassociation.org\/wp-content\/uploads\/2026\/03\/pexels-photo-6953773.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/canadianinfluencersassociation.org\/wp-content\/uploads\/2026\/03\/pexels-photo-6953773.jpeg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":2761,"url":"https:\/\/canadianinfluencersassociation.org\/fr\/report-a-influencer-or-brand-agency\/","url_meta":{"origin":3542,"position":4},"title":"Report a influencer or brand\/agency","author":"","date":"mars 6, 2026","format":false,"excerpt":"Report an influencer or brand Had a bad experience with an influencer, a brand or an agency? Let us know! Click here to report Please note that bad faith reporting might affect your own score or record. Please see this chart to know more how TrustScore works and how scores\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/canadianinfluencersassociation.org\/wp-content\/uploads\/2026\/03\/pexels-photo-3987114.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/canadianinfluencersassociation.org\/wp-content\/uploads\/2026\/03\/pexels-photo-3987114.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/canadianinfluencersassociation.org\/wp-content\/uploads\/2026\/03\/pexels-photo-3987114.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/canadianinfluencersassociation.org\/wp-content\/uploads\/2026\/03\/pexels-photo-3987114.jpeg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":2255,"url":"https:\/\/canadianinfluencersassociation.org\/fr\/incident-reporting\/","url_meta":{"origin":3542,"position":5},"title":"Incident Reporting","author":"les.socialites","date":"D\u00e9cembre 9, 2025","format":false,"excerpt":"Incident Reporting (Coming Soon)","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/canadianinfluencersassociation.org\/wp-content\/uploads\/2025\/03\/pexels-anete-lusina-4792285-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/canadianinfluencersassociation.org\/wp-content\/uploads\/2025\/03\/pexels-anete-lusina-4792285-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/canadianinfluencersassociation.org\/wp-content\/uploads\/2025\/03\/pexels-anete-lusina-4792285-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/canadianinfluencersassociation.org\/wp-content\/uploads\/2025\/03\/pexels-anete-lusina-4792285-1.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/canadianinfluencersassociation.org\/wp-content\/uploads\/2025\/03\/pexels-anete-lusina-4792285-1.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/canadianinfluencersassociation.org\/wp-content\/uploads\/2025\/03\/pexels-anete-lusina-4792285-1.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/canadianinfluencersassociation.org\/fr\/wp-json\/wp\/v2\/pages\/3542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canadianinfluencersassociation.org\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/canadianinfluencersassociation.org\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/canadianinfluencersassociation.org\/fr\/wp-json\/wp\/v2\/users\/278445459"}],"replies":[{"embeddable":true,"href":"https:\/\/canadianinfluencersassociation.org\/fr\/wp-json\/wp\/v2\/comments?post=3542"}],"version-history":[{"count":11,"href":"https:\/\/canadianinfluencersassociation.org\/fr\/wp-json\/wp\/v2\/pages\/3542\/revisions"}],"predecessor-version":[{"id":3742,"href":"https:\/\/canadianinfluencersassociation.org\/fr\/wp-json\/wp\/v2\/pages\/3542\/revisions\/3742"}],"wp:attachment":[{"href":"https:\/\/canadianinfluencersassociation.org\/fr\/wp-json\/wp\/v2\/media?parent=3542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}