Gen Beaudry

Chair

Gen has been shaping influencer marketing since its earliest days. As the founder of CICCA, she is dedicated to giving creators and brands the resources, protection, and opportunities they need to thrive. She also founded Les Socialites, a marketing agency helping businesses grow through PR, social media, and web, and Social Squad—-an influencer agency connecting brands with the right talent. With years of experience at the intersection of influence and business, Gen is committed to building a stronger, more sustainable future for Canada’s creator economy.

Vickie Raptis

Co-Chair

Vickie Raptis is a senior marketing executive with over 25 years of international experience leading high-impact, performance-driven marketing strategies across Canada, the Americas, and Chile. As Director of Integrated Marketing at Deloitte Canada, she has transformed the firm’s marketing organization into a data-driven growth engine, directly influencing significant sales pipelines. Known for her ability to drive measurable results and build high-performing teams, she is a trusted advisor and mentor to senior leaders in B2B marketing.

Alexia Koutroulakis

Communications

Alexia Koutroulakis is a communications professional specializing in public relations, social media strategy, and influencer partnership development. With agency experience supporting diverse brands, she brings a strong understanding of today’s evolving media and creator landscape. She excels at media relations, strategic pitching, and securing impactful coverage while cultivating authentic relationships between brands, creators, and media outlets. Her work focuses on helping organizations amplify their voice, expand audience reach, and build meaningful cultural relevance through modern communications strategies.

Natalie Puchalski

Marketing

Natalie Puchalski is a seasoned marketing, community, and influencer-management professional with over 10 years of cross-industry experience spanning gaming, B2B, retail, and hospitality. She has led community strategies for globally recognized franchises including Dead by Daylight and Disney Magic Kingdoms, driving campaign rollouts and player engagement at scale.

She is passionate in bridging creative, technical, and player-facing teams while building high-trust communities and impactful influencer ecosystems.

Daniel Lai

Secretary

Daniel Lai is a senior public affairs and regulatory executive with over 15 years of experience leading policy, government relations, and sustainability strategies across Canada and the US. He has held leadership roles at Enel North America, Teck Resources, and Enbridge, advising senior executives on regulatory compliance, climate policy, and stakeholder engagement. Daniel is known for building trust across sectors and delivering results in complex, high-stakes environments.

Sun Ni Kim

Community Management

Sun Ni is a digital strategy professional experienced in building and engaging global communities. She has led social content strategy for Microsoft Korea, managing brand accounts and live event coverage across Facebook and X. Her work includes community management and influencer campaigns for tech startups, driving brand awareness and engagement. She focuses on building strong communities through genuine connection and trust.

Angela Murray

Treasurer

Angela Murray is a seasoned finance professional with extensive experience in the association space. She is currently the Director, Finance & Corporate Services for CCUA, a national association supporting Canada’s Credit Union sector.

She brings a passion for enhancing association operations and efficiencies and is excited to bring her association knowledge to CICCA.

Laura Lopez

Internal Communications

Laura Lopez supports CICCA’s internal communications initiatives and was the organization’s first volunteer contributor. With a background in treasury, corporate finance, and financial planning, she has supported high-growth organizations, including fundraising initiatives for a Series B financing round.

Laura is passionate about financial literacy and believes empowering creators with financial knowledge is essential to building sustainable careers within the creator economy.

Nancy Adie

Influencer and Industry Expert

Nancy Adie is a speaker, content creator, and storyteller who brings warmth, energy, and inspiration to every stage she steps onto- whether in person or online. Featured on CTV Morning, Home Show and Lifestyle events, and media appearances, Nancy shares her journey of creativity, resilience, and meaningful connection.

Founder of Simply Styled Inspo, she is a trusted source for approachable design, thoughtful food creations, and inspired living. And as the force behind Simply Styled Strategies, she coaches others on building their brand and growing their presence online.

Nancy blends her stage presence with her digital expertise to empower audiences to embrace creativity, share their stories, and cultivate meaningful connections in everyday life.

Passionate about community and conscious living, Nancy is deeply passionate about giving back, supporting initiatives that foster community and empowers others to thrive and make a positive impact.

Ashley Couto

Executive Editor