Data Driving the Future of the Creator Economy

The Canadian Influencers Association gathers industry reports from major actors of the industry to bring transparency, credibility and measurable insights to Canada’s influencer ecosystem.

In order to support creators, agencies, brands, media and policymakers with reliable data on how the industry is evolving.

Why Industry Reports Matter

The creator economy grows faster than regulation and standards. The reports help:

-Establish fair industry practices
-Educate brands and agencies
-Support advocacy initiatives
-Provide media-ready insights
-Strengthen creator credibility

Who Uses The Reports

• Brands & marketing teams
• Talent and marketing agencies
• Media & journalists
• Government organizations
• Researchers & educators
• Creators building sustainable businesses

Latest Reports

Influencer Marketing: Advertising in the Age of Social Media by Government of Canada

Social media behaviors and preferences by Leger

Canadian Digital Habits 2026 by Meltwater

Contribute to Future Research

CICCA members help shape industry research through surveys, roundtables, and working groups.

Want to submit a report? Contact us at info@canadianinfluencersassociation.org